Our Favorite Marketing Tools

We couldn't run our business without them

Most Recommended Tools

Cloudways

Great value hosting provider that allows you to have your dedicated blazing-fast server. Their support got a lot better recently.

systeme io 3

Systeme.io is the Most Powerful All-in-One Marketing Platform. Sales Funnels. Launch Your Business. Website Builder.

Ahrefs-Logo

The Swiss army knife of SEO. If you need competitor keywords, link data, keyword data or to check your site health, you can’t beat it.

gohighlevel

HighLevel is a Full Suite Platform for Marketers. Included in the Platform is a full featured Page Builder to capture leads.

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A very fast, light WordPress theme that allows you to edit and brand all parts of your site without the bloat of page builders.

Notion-Logo-3

The place where all the work happens in our company. Editorial dashboards, link-building campaigns, and more.

Browse Tools by Category

Hosting

Email Marketing

Seo Tools

Content Tools

Productivity

Lead Generation

Site Speed

Shopping Carts

Wordpress

Hosting Services

Siteground-Logo (1)

Our preferred budget-friendly hosting provider is SiteGround. It utilizes Google Cloud servers, which offer high speed and numerous free tools to enhance your site’s speed without compromising user-friendliness.

Cloudways

If you need strong server performance without overpaying, Cloudways is the solution. You get the benefits of running your own server while having a modern hosting interface and support. This is our current host.

Rocket.net-Logo

This hosting service integrates with Cloudflare’s enterprise network to ensure lightning-fast site delivery at a fraction of the cost. It is ideal for business websites with low traffic but requiring high performance.

Email Marketing Tools

Mailerlite-Logo-1 (1)

If you want to run an email list for your site (and you should!) Mailerlite is a great, inexpensive option that still comes with advanced automation features, an easy-to-use email designer, resend options, tagging options, and more.

Activecampaign-logo (1)

When you move over to selling your own products, Active Campaign is a great email solution with lots of advanced automation options, a built-in CRM, and integrations to all your favorite marketing tools. A must for stage 3 sites.

SEO Tools

Ahrefs-Logo

While I agree it’s not the cheapest, Ahrefs is by far the best SEO data tool you will find on the web. It handles competitor analysis, keyword research, link building research, site audits, rank tracking, and much more! It has the highest quality data on the market.

Hunter-logo

If you want to rank on Google, you will need to build links to your site. And until you prove me otherwise, reaching out to other sites is the best way to do link building. And Hunter helps by finding webmaster emails and emailing them.

Ubersuggest-logo

If Ahrefs is too expensive for you, we recommend you pick up Ubersuggest as it’s the best-priced and featured alternative. Don’t get me wrong. It’s not close, Ahrefs is a lot better but you can do the work for a lot less money with Ubersuggest.

Content Tools

Chatgpt-logo (1)

Do I really need to introduce OpenAI’s ChatGPT? It has taken the world by storm and can be used to assist with many content & SEO tasks. On top of that, it’s completely free to use, so if you haven’t tried it yet, click the button below.

Multicollab-logo

Multicollab is a WordPress plugin that simplifies collaboration on a single post. It includes a commenting system for feedback and suggestions directly within the post, similar to Google Docs. It’s particularly handy when it comes to updating content.

Grammarly-logo (1)

Grammarly is much more than a spell checker. It helps you make your content easier to read for everyone. It also checks for plagiarism, so if you outsource content; you can ensure it’s 100% unique and won’t run into trouble with Google.

Productivity Tools

Notion-Logo-3 (1)

Notion is a single workspace where you can manage your niche and authority sites operations. It adapts to your needs and lets you create your own wiki, docs, and projects. You can also collaborate with your writers and editors. It’s a versatile tool we use internally.

Slack-logo

Slack is a company chat we use to communicate with our team. It adapts to your workflows and lets you create your own channels, threads, and connect apps to generate custom notifications. Slack is a simple and effective tool we use everyday and we recommend you check it out.

Make-Logo

If you want to connect tools together that don’t have a native integration, make.com is probably the most powerful and best value automation tool. It has more features than Zapier but it can be a little more intimidating to use. It’s particularly good used together with Notion and Slack.

Lead Generation Tools

Optinmonster-logo

OptinMonster is a robust pop-up solution with all the expected features, like a/b testing various pop-up triggers and more. Their builder is not ibe if our favorites, but we have collected tens of thousands of leads with it without issues.

Converbox

While most opt-in tools switched to a monthly subscription pricing, Convertbox didn’t, and that alone is a good reason to recommend it. Plus, it comes with all the bells & whistles, including a/b testing, Google analytics integration, and more.

Gleam-logo

Gleam is the best raffle/giveaway tool we have used. It’s ideal if you want to build an email list fast. Its unique sharing mechanic giving more chances to win, helped many of our contests on Authority Hacker go viral and collect thousands of extra leads.

Site Speed Tools

WP-Rocket-Logo

Ever since the Core Web Vitals update, WPRocket is our default caching solution for WordPress. It is both easy to use and has lots of unique page speed options you will not find anywhere else.

Bunny.net-Logo (1)

Bunny is the best value-for-money CDN service for small publishers. It’s also one of the fastest, meaning your site will be blazing fast if you use it. BunnyCDN also optimizes your images, videos, and safety for a low price.

Cloudflare-Logo (1)

Cloudflare Pro is a powerful CDN that includes the new Automatic platform Optimisation for WordPress that will drastically reduce your TTFB. Also, Cloudflare just added image optimisation and has strong DDOS protection.

Shopping Carts

ThriveCart-logo

A simple yet powerful shopping cart software with lots of options to offer free trials, payment plans, recurring billing, and more. Their cart builder allows you to customize the look of your cart. Plus it’s not a subscription which we love.

Gumroad-Logo (1)

If you are looking for a minimalist shopping cart that does what it says on the tin, Gumroad is an excellent option. It doesn’t have lots of options but content creators like it for its simplicity and low maintenance.

Cartflows-logo (1)

If building your cart in WordPress is what you’re looking for, Cartflows plugs into Woocommerce and allows you to build a full-funnel on your site with upsells, cross-sales, order bumps, and more. It’s really a game-changer.

WordPress Themes

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A very lean yet customizable WordPress theme. Not the easiest to use for beginners but if you want the best performances, pick this one. Plus, the new version lets you customize your entire site. This site is built on Generatepress.

Astra-Logo

Another theme with pretty good performances and design options. Astra is a great all-rounder. They have the biggest library of premade sites which can save you a lot of time. If you want to build a reasonably fast site quickly I would pick this one.

Kadence-Logo

If you want great performances but a more user-friendly theme than Generatepress but still want a fast site, then Kadence is what you are looking for. With lots of premade templates, it’s easy to put a site together even if you have never done it before.